Vitex is undergoing a period of substantial and multi-layered transformation, marking its entry into a new era of growth while continuing to lead the market. According to the company, a significant milestone in this journey is the operation of its new mortar production facility “Chromopyrgos,” which significantly expands the company’s production capacity and operational flexibility.

As part of this transformation, Vitex has upgraded its corporate identity in collaboration with
G Design Studio (Michalis Georgiou, Dimitris Stefanidis), with the creative direction and curation of the company’s In-House Creative Team. The new identity reflects Vitex’s strategic transition into a comprehensive ecosystem of solutions, encompassing paints, external thermal insulation composite systems, bituminous waterproofing, and mortars, supported by specialized services and technical expertise.

At the core of the new corporate identity lies the promise “Create the Next.” A promise that brings together contemporary design and functionality, science and creativity, professionals and consumers. With a fresh, dynamic, and inspiring aesthetic, Vitex’s new corporate identity paves the way for an era in which every partner, professional applicator, and consumer can “build” their own vision upon it – a vision of creation, progress, boldness, and optimism.

Throughout the year, the new corporate image will gradually come to life through Vitex’s communication initiatives, as well as across its entire partner network.